Alex Goldfayn’s book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo, and Logitech. Follow him @alexgoldfayn . Word is, Amazon is making a smartphone . Dell tried to make a smartphone once. So did Hewlett Packard. Palm made some smartphones as well, and, we may soon be discussing Research In Motion’s Blackberry in the past tense. The point is that the smartphone game is exceedingly difficult, highly competitive, and very crowded. The smartphone food chain is also dominated by Apple iOS and Google Android-based devices, and these two giants pretty much obliterate all challengers. In fact, the latest data shows that Google and Apple operating systems make up more than 80% of all smartphones, with RIM in third with a fast-shrinking 13% share. By manufacturer, … [Read more...] about 5 Reasons Amazon Should Stay Out of the Smartphone Market
Trust what it means
Email was invented in 1971 and has changed very little since then. In that time, it’s managed to become a major security risk to individuals, governments, and private companies around the world. This might explain the rising popularity of so-called “secure email” providers. So what exactly makes secure email different from regular email? What Is Secure, Encrypted Email? Secure email is essentially regular email with a few security enhancements on top. The technology behind the scenes is ultimately the same, which means that you already know how to use a secure email provider. You still send messages to named addresses with an @ and a domain, and you still get plenty of spam. For that reason, anyone can call themselves a secure email provider. There’s no dictionary definition, and most major email providers like Gmail and Outlook would also consider themselves “secure” despite falling short of the mark. Most providers who use the term to describe their service go much … [Read more...] about What Is Secure Email, and Should You Switch?
VPNs and Incognito Mode are two of the most popular tools for online privacy. A VPN makes you harder to track while browsing, while Incognito Mode gives you a fresh browser that doesn’t remember your history—and won’t give you away to websites while browsing on the VPN. What Is Incognito Mode? Private browsing has a lot of names, including InPrivate in Microsoft Edge and Incognito Mode in Google Chrome. Its purpose is to give your browser temporary amnesia. Whenever you’re in incognito mode, the browser will not store the data of the sites you visited: no addresses, no cookies, none of the data you entered, nothing. Incognito Mode also gives you a fresh browser state without any cookies. So, if you’re logged in to Facebook in your normal browser window, you can open an Incognito Mode window and Facebook won’t see you as logged in while you browse with that window. When you browse in Incognito Mode, nothing you do in your browser will be remembered by your browser itself. … [Read more...] about What’s the Difference Between Incognito Mode and a VPN?
Source: Free-Photos, heblo, & Chickenonline/Pixabay (Modifications: Arash Emamzadeh) Negotiation is a big part of life. For instance, you negotiate with your boss for a higher salary or more fair distribution of the workload, with a car dealer or home seller for a better price, and—the most difficult of all—with your little one about eating broccoli. Negotiations occur between businesses and political parties too, but, needless to say, these groups are represented by individuals. For example, the “ Iran Nuclear Deal ” resulted from a series of intense negotiations between representatives of Iran, the US, the UK, Russia, Germany, France, and China. Similarly, Trump’s economic sanctions on Iran and his strategy of maximum pressure —which may have included the killing of Major Suleimani and potential cooperation with Israel in the killing of nuclear scientist Fakhrizadeh in November—was supposedly intended to force Iran’s representatives to come to the negotiating … [Read more...] about The Psychology of Negotiation, Explained