Alex Goldfayn’s book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo, and Logitech. Follow him @alexgoldfayn . Word is, Amazon is making a smartphone . Dell tried to make a smartphone once. So did Hewlett Packard. Palm made some smartphones as well, and, we may soon be discussing Research In Motion’s Blackberry in the past tense. The point is that the smartphone game is exceedingly difficult, highly competitive, and very crowded. The smartphone food chain is also dominated by Apple iOS and Google Android-based devices, and these two giants pretty much obliterate all challengers. In fact, the latest data shows that Google and Apple operating systems make up more than 80% of all smartphones, with RIM in third with a fast-shrinking 13% share. By manufacturer, … [Read more...] about 5 Reasons Amazon Should Stay Out of the Smartphone Market
With holiday shopping season in full swing, consumers are turning to online shopping to search for the best deals they can find. Stores like Walmart have already released their Black Friday specials and Cyber Monday deals follow close behind. But when you type "best deal on..." into a search engine, you just might end up at a site selling counterfeit goods. Nielsen conducted research looking at over five million shopping sessions and the search terms used in those sessions and found one in five bargain hunters (American and European) wound up on sites selling counterfeit goods. The ones who were taken to the rogue sites had searched terms like "cheap," "discount" and "outlet". They must have found great deals, however, because those shoppers were also more likely to actually put something in their cart. That's because the fake goods are priced to appear as an amazing deal on the product you're looking for. The discount is usually 25 to 50 percent below regular price, and the … [Read more...] about Shopping Scams Await Online Bargain Hunters
Apple may not be selling the iPhone XS range anymore, following the launch of the iPhone 11, however, the iPhone XS Max is still a great phone if you own one or have recently bought one. It's the bigger sibling to the iPhone XS, both of which joined Apple's line-up in 2018, alongside the iPhone XR. (Also see our round ups for the best iPhone XS and iPhone XR cases.) There are scores of cases available for the iPhone XS Max, from simple cases to ones with a kickstands and even with card holders. We've rounded up the best protective cases out there. Best iPhone XS Max cases Mujjo Full Leather Wallet Case for iPhone XS Max Dutch manufacturer Mujjo makes quality cases for smartphones, and has its range of now compatible with Apple's iPhone Xs, Xs Max and Xr. Each is made from a satin-like premium full-grain leather and is lined with the fine Japanese microfiber. They are extremely lightweight but will protect your iPhone from everyday knocks, drops and … [Read more...] about Best iPhone XS Max cases 2020
Email was invented in 1971 and has changed very little since then. In that time, it’s managed to become a major security risk to individuals, governments, and private companies around the world. This might explain the rising popularity of so-called “secure email” providers. So what exactly makes secure email different from regular email? What Is Secure, Encrypted Email? Secure email is essentially regular email with a few security enhancements on top. The technology behind the scenes is ultimately the same, which means that you already know how to use a secure email provider. You still send messages to named addresses with an @ and a domain, and you still get plenty of spam. For that reason, anyone can call themselves a secure email provider. There’s no dictionary definition, and most major email providers like Gmail and Outlook would also consider themselves “secure” despite falling short of the mark. Most providers who use the term to describe their service go much … [Read more...] about What Is Secure Email, and Should You Switch?
VPNs and Incognito Mode are two of the most popular tools for online privacy. A VPN makes you harder to track while browsing, while Incognito Mode gives you a fresh browser that doesn’t remember your history—and won’t give you away to websites while browsing on the VPN. What Is Incognito Mode? Private browsing has a lot of names, including InPrivate in Microsoft Edge and Incognito Mode in Google Chrome. Its purpose is to give your browser temporary amnesia. Whenever you’re in incognito mode, the browser will not store the data of the sites you visited: no addresses, no cookies, none of the data you entered, nothing. Incognito Mode also gives you a fresh browser state without any cookies. So, if you’re logged in to Facebook in your normal browser window, you can open an Incognito Mode window and Facebook won’t see you as logged in while you browse with that window. When you browse in Incognito Mode, nothing you do in your browser will be remembered by your browser itself. … [Read more...] about What’s the Difference Between Incognito Mode and a VPN?