Nikkei Asia: Vietnam among Southeast Asia’s top new fintech market Nikkei Asia, a leading financial newspaper run by Japanese media giants Nikkei Inc., published an article on August 6 titled "Vietnam emerges as Southeast Asia’s next fintech battleground". Before Vietnam was hit by fresh lockdowns amid the ongoing COVID-19 outbreak, the Ho Chi Minh City-based company ran promotions with some of the country’s largest coffee chains, including Highlands Coffee, a fast-growing brand that boasts more than 300 outlets nationwide. MoMo users received discounts for using the app to place and pay for an order, before then going to pick it up at a scheduled time. The promotion was designed in order to provide customers with a taste of the convenience of the all-in-one app. Nikkei also quotes a person close to the company, stating that the attraction of Vietnamese consumers to use MoMo, even for small purchases, is part of the company’s strategy which aims to get the app “on the first page of their iPhone”. Tuong Nguyen, executive vice chairman and Co-CEO at MoMo, told Nikkei that the diverse portfolio of services has helped to drive revenue at the firm, even during the current COVID-19 wave. “We built a pretty… Read full this story
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