JFin coins will serve as a token for buying services from Jay Mart and its units. SET-listed Jay Mart is gearing up for mass adoption of its JFin coins, which can serve as a tool for customers using the token to purchase services from the company and its subsidiaries. The company also aims to provide the coin to 5,000 employees under an employee token ownership plan (ETOP) as well as 4,000 sales agents for the first time in the country. The company said the move would be a boon for its business and add trade value to JFin coins. Jay Mart chief executive Adisak Sukumvitaya said the push could draw more than 1 million new customers and raise income by 70 million baht a month. Jay Mart conducts retail and wholesale sales of mobile phones and related products and has expanded through subsidiaries to debt management and collection, financial leasing and lending, as well as asset management. The company has set aside about 2 million baht for marketing a month, equivalent to 582,500 JFin coins. Some 3.4 million baht has been earmarked for a subsidy of 342,500 JFin coins given to its employees every month. The ETOP will be based on… Read full this story
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