New York (CNN Business)You may soon spot influencers you don’t follow in your Instagram feed. On Tuesday, the Facebook-owned photo sharing platform announced it is rolling out what it calls “branded content ads.” This will allow brands to make influencers’ sponsored content posts appear as ads so a bigger audience sees them. Businesses will be able to place these ads in the Instagram feed in the coming weeks and in Stories in the next few months. When branded content ads appear, they’ll look similar to regular ads, but users will see the words “paid partnership” and the brand’s name on the bottom. Sixty-eight percent of people come to Instagram to interact with influencers, according to the company. Brands often pay influencers — also called social media stars or creators — to promote products on their personal social media accounts to reach their followers. For example, an influencer could be paid to post images of them using teeth whitening strips or laundry detergent from a certain brand. Previously, only people following influencers or brands would see their paid content. Now, those posts will appear on users’ feeds and Stories even if they don’t follow that social media star, just like other… Read full this story
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