Apple has signalled lower iPhone prices may be on the way after its latest set of financial results confirmed falling sales.The figures covering its first financial quarter to the end of December were issued after the US markets closed and followed a revenue warning issued by the company earlier in the month which flagged weaker-than-expected China sales and poor phone upgrade numbers.Apple reported a 5% fall in overall revenue to $84.3bn (£64.5bn) – in line with its lower guidance and down 5% on the same period last year.But it said iPhone revenues – which make up the bulk of its revenue – were 15% lower.In an interview with the Reuters news agency, chief executive Tim Cook signalled that price rises to help account for the expected sales slowdown would be tempered to help drive a recovery. He said iPhone prices – also raised outside the US because of a stronger dollar – would be set at local currency rates in future.Apple had warned on 2 January that sales would be hit by weaker than anticipated economic growth in key emerging markets, especially China, and by fewer customers upgrading their handsets in the world’s second-largest economy. More from Apple Samsung vs… Read full this story
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