Two years ago DC and Mattel launched the DC Super Hero Girls toy line, bringing comic book characters to the woefully underserved audience of young women. Now Marvel and Hasbro follow suit with Marvel Rising: Secret Warriors, a line of dolls that highlights the publisher’s diverse roster of young adult heroes, including the Unbeatable Squirrel Girl. Comic books are for everybody, and Marvel has spent the past decade bringing diversity to its books. Now it’s looking to attract some fresh faces in the toy aisle. The Marvel Rising: Secret Warriors line fills the pegs between the science dolls, DC’s offerings and those weird Japanese girls with the giant heads. They come in several price points. The most basic figures, which should run about $10, are modestly packed dolls with very little articulation. We’re talking shoulders and hips, and that’s it. A lot of today’s doll lines offer these “budget” figures as a point of entry. Then there are the premium costumed figures. These run $20, come with costumes and accessories and are highly poseable, with jointed knees, elbows and wrists. Finally there are the secret identity figures. These run around $25, and come with a change of clothes. The quality… Read full this story
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