India has been a significant market for smartphone vendors for a long time and with the swift growth of smartphones, the country has also recently been attracting smartphone accessory makers as well as companies offering smart home solutions. Anker Innovations , the entity founded by former Google engineer Steven Yang in July 2011 , is one such company that is looking to expand its footprint in the Indian market. The Shenzhen-based company that is renowned in the US already has some presence in the country through online marketplaces like Amazon , Flipkart , and Paytm . Now, the company plans to expand its reach by leveraging the offline channels. “Our talks are going on with Reliance Digital and Croma in the large-format retail (LFR) space,” Gopal Jeyaraj, Regional Head of Sales, Anker India tells Gadgets 360. “When it comes to the regional LFR, we are in discussions with Poorvika and other big chains such as BigC and Lot . The discussions are almost over and soon we may enter into these large-format retail and organise trade channels. This could happen within this quarter itself.” Originally dubbed Anker Technology, Anker Innovations has a total of five brands. Anker, which is the… Read full this story
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