Among the world’s biggest technology companies, Facebook is lacking in one key area: Unlike Apple, Alphabet’s Google, Amazon and Microsoft, Facebook has never produced a smartphone. In a saturated and stale market, it would make little sense for Facebook to try and break into it now, so it’s looking instead to the next technological frontier. At the company’s annual F8 Developer conference, Facebook CEO Mark Zuckerberg introduced his plans to make Facebook and other apps available through augmented reality (AR). In Zuckerberg’s vision, the digital world will be overlaid onto the real world to enable new platforms of expression and communication. To begin with, this nascent technology will rely on smartphones by using them as a conduit to view the augmented physical world. Eventually though, Zuckerberg’s presentation suggested that the arrival of glasses or contact lenses embedded with AR technology could eventually usurp “primitive” smartphones entirely. “We’re not using primitive tools today because we prefer primitive tools,” Zuckerberg said. “We’re using primitive tools because we’re still early in the journey to create better ones.” Newsweek subscription offers > Smartphones are so ubiquitous that it is hard to imagine how the transition away from them may occur, but Zuckerberg is not… Read full this story
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