Vietnamese mobile game takes app stores by storm

“Simple” yet “addictive” and “frustratingly difficult” are common adjectives used to describe the latest game that is now topping both Apple and Google Play stores, Flappy Bird. Developed by Nguyen Ha Dong – who runs the one-man indie game studio .GEARS in Hanoi – the game is now topping two-three million downloads per day at the most popular online game stores, news website Techcrunch reported. It first hit the Apple Store in May last year but did not reach the top position until last month. It was introduced on Google Play on January 30 and has since topped the free chart there. The game now boasts around 18 million users, according to PC Magazine. It is now pending approval to be launched at the Windows Phone app store and is expected to be available there some time this month. Dong told The Verge in an interview that the game is racking up around US$50,000 a day from in-app ads. International game designers and critics have rushed to analyze why Flappy Bird – which is as simple as navigating a pixilated bird through Super Mario-like green pipes by tapping the phone screen to flap the bird’s wings – has become a…

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