To promote Networking Magic, Jill Lublin and I ran a promotion known as an e-mail blast, which catapulted the book to number one on the Barnes & Noble.com best-seller list. Their blast was so successful that Networking Magic held the top position for the better part of a week and stayed in the top twenty-five for several weeks. Two years earlier, Jill, and Jay Conrad Levinson and I employed the same technique to lift their book Guerrilla Publicity to number eight on Amazon.com.What Is a Blast?Essentially, a blast is a coordinated effort in which authors or their publicists enlist partners to make a book a bestseller with one of the big online booksellers. Randy Gilbert (Dr. Proactive), a leading authority on e-mail blasts and the author of the best-selling book Success Bound: Breaking Free of Mediocrity, defines the blast as, “A powerful direct marketing approach that uses endorsements.Basically, it’s a technique that brings direct marketing online and uses endorsements to get people to open e-mail promotions. E-mails are opened because they are sent only to opt-ins who want to receive e-mail from the sender.”E-mail blasts are known by a host of other names, including Internet blasts and Amazon blasts. Briefly,… Read full this story
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